Companies can save 75 percent off their marketing costs by mixing media. The strategic use of mixed media is known as blended media. To give your company or product maximum exposure at minimum cost or risk, various media outlets need to be blitzed. Blitz campaigns use various mass media outlets, such as direct response television (DRTV), radio, print, and specifically the internet, to deliver information about the product or business quickly to an audience. Lately, advertising production companies have started to incorporate more of what they can learn from and about customers online into any infomercial production.
Direct response television is any kind of programming that instructs viewers to directly contact the company, say through an 800 number. When it first appeared, DRTV was used to maket goods and services directly from manufacturer to consumer, bypassing retail. Infomercial production companies focus on highlighting product information, unique product services, and affordability. Celebrity spokespersons are used sometimes as well to promote the product.
The biggest mistake companies make when marketing their infomercial is not testing the messaging online first. If blended properly with traditional ads, social media marketing can supercharge your sales. By promoting the message to be featured in the ad first online, infomercial producers can accurately gauge the positive or negative response to the promotion. Not only will social media marketing accurately gauge customer interest, immediate customer feedback can also be obtained through individual comments and related posts.
Drtv companies can no longer rely on just producing an infomercial and getting it on the air. Advertising production companies now must turn to the internet first if they want to be successful. If a company has been unsuccessful in recent marketing strategies, it is likely because they did not attempt a blended media approach. Testing a strategy online and in several other media capacities before committing to television will save on production costs and guarantee a positive viewer response. Visit here for more.Share This : by